Case Study: Ards Rangers FC – Future-Proofing Hospitality with ICRTouch POS from #SBS-Winning DH Business Services
Overview
Ards Rangers Football Club in Newtownards has taken a major step forward in modernising their bar and hospitality operations by partnering with #SBS-winning DH Business Services. To support the club’s growth and deliver a seamless service to members and guests, DH Business Services installed two new Posbank MAZIC terminals running the latest ICRTouch TouchPoint POS software.
This installation equips the club with a future-proofed EPOS ecosystem, complete with advanced features including customer loyalty, cash and card transaction handling, stock control, back-office reporting, and online/table ordering through ByTable.
The Challenge
Like many sports and social clubs, Ards Rangers needed a point-of-sale system that could handle:
- Busy matchdays and events with both cash and card transactions.
- Better visibility of stock across their bar.
- Loyalty rewards for members and supporters.
- Future-proof capabilities to grow into online and table ordering without needing another system overhaul.
The club’s existing setup had become outdated, making it difficult to manage reporting and leaving staff with limited tools for efficiency.
The Solution
DH Business Services supplied and installed:
- 2 x Posbank MAZIC POS Terminals – sleek, powerful touchscreens designed for speed and reliability.
- ICRTouch TouchPoint Software – industry-leading POS software, tailored for hospitality and social clubs.
- Back-Office Cloud Integration (TouchOffice Web) – providing live sales data, performance reports, and full stock control.
- Customer Loyalty Module – enabling Ards Rangers to reward regular supporters with points, discounts, or exclusive offers.
- Cash & Card Handling – ensuring the flexibility to serve all customers seamlessly.
- ByTable Ordering – future-ready table and online ordering system, allowing guests to order from their phone or via the web.
The Benefits
The new system has already started delivering value across the club:
✅ Streamlined Service – faster order processing at the bar on matchdays and social events.
✅ Improved Stock Control – managers now have full visibility of stock movement, reducing waste and ensuring accuracy.
✅ Loyalty & Engagement – supporters benefit from a loyalty scheme that rewards their continued support.
✅ Flexibility in Payments – customers can pay by cash, card, or contactless, making transactions quicker and smoother.
✅ Future-Proof Technology – with ByTable capabilities built in, Ards Rangers can expand into online and table ordering whenever they’re ready.
The Outcome
Ards Rangers FC now has a modern, scalable, and reliable POS system that is designed to grow with the club. By investing in the latest ICRTouch technology through DH Business Services, the club has ensured it can deliver excellent service to members and visitors today, while being fully equipped for the future.
About DH Business Services
DH Business Services, an #SBS Winner chosen by Theo Paphitis, is Northern Ireland’s trusted ICRTouch Partner. Specialising in hospitality and retail EPOS, DH Business Services delivers tailored solutions including POS systems, integrated payments, loyalty schemes, online ordering, and stock control.